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May 16th, 2014

Take A Powder With Pocket Booze

SLIGHTLY OFF THE MARK


            Every now and then a concept just makes me stop and gape in amazement. The designated hitter, Joe Biden as Vice-President, a transistor radio you can listen to in the shower …
Mostly terrible ideas. Ever try to dance “Thriller” in the shower? Better have an anti-slip mat.

            But this one, which struck me as both a great and terrible idea, seemed even more amazing:

           Powdered alcohol.

            Party in your water bottle.

            Apparently this isn’t a new idea, but it was new to me. Everyone who remembers surfing the internet for the first time understands how that goes. Back in the 70’s the General Foods Corp. filed a patent for powdered alcohol, which they made by absorbing ethanol into carbohydrate powder.

            “But isn’t too much carbohydrate bad for you?” Seriously, that’s your only health concern with this?

            This time around a fellow named Mark Phillips decided having a bag of powdered alcohol with you at all times would be a good idea, and came up with something he called Palcohol. I could do a column just on that name. Phillips, who describes himself as an “active guy”, wanted to have some fast booze dust available, to wind down after a hard day of hiking, biking, or camping.

            Heaven forbid such activities would call for Gatorade.

           But I know many people who are incapable of calling a day fun unless they top it off with the alcoholic beverage of their choice, so I understand where Phillips is coming from. He developed six varieties of powdered alcohol: vodka, rum, and four cocktails. Those last are Cosmopolitan, Mojito, Powderita (!) and Lemon Drop, and shouldn’t that choice satisfy any extreme sports fan?Collapse )

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