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Do newsletters work for you?

I'm at odds over what to do with my newsletter: I promised subscribers early notice of writing related stuff, and exclusive content (and a dog photo with every e-mail), but I just can't seem to attract many new subscribers. When you add that to the fact that some subscribers don't open all the e-mails, I have to question whether I can justify putting so much effort there. On the other hand ... I promised.

Now, the newsletter has a button that allows me to put notifications up on Twitter and Facebook when a new one comes out. Alternately, I could take the newsletter and also post it on my blog, where I have more followers, and presumably some of those followers actually read my blog. I could announce on my other social media sites when it comes up on the blog, which I do for just about everything anyway, but that would take away from the whole special aspect of it that I had in mind.

Or I could do some combination thereof.

Many authors swear by newsletters over blogs or social media, saying there you have people who actually opted in to hear what you have to say. But if you're not already well known, you have the problem of getting people to opt in to begin with. What do you authors do, and how does it work for you? And as a reader, where would you prefer to hear from your favorite writer? Also, as a reader, am I stressing out way too much about this exclusivity thing? I mean, I'm not giving away the formula for KFC's special coating.

"You haz chicken?" My very first blogged dog photo, from way back when.


( 5 comments — Leave a comment )
Feb. 24th, 2017 08:38 am (UTC)
Do you get many hits on Facebook?

I suppose there's the risk of running the same info in too many places.
Feb. 24th, 2017 08:53 am (UTC)
There is a risk--in fact, I'm fairly sure I do it!

The problem with Facebook is that, with the way they now have it set up, there's no guarantee that anyone on your list will ever actually see what you post. I tried to make up with that by having a FB writer's page, but then there's the trick of attracting people to that page! I suppose the best bet is to just send out to everything--social media, mailing lists, sandwich boards--but then we're right back to the too many places thing.
Feb. 26th, 2017 11:23 pm (UTC)
Honestly I think a newsletter is a good tool BUT I wouldn't promise too much with it and I wouldn't put one out too often. Once a month is nice. I would READ those. I get some who send out a couple a week and they're annoying the hell out of me.
Feb. 28th, 2017 08:41 am (UTC)
I was figuring about once a month ordinarily, with a few special ones at release times--and since I'm no Isaac Asimov, the releases wouldn't be all that often.
Feb. 28th, 2017 04:52 pm (UTC)
that sounds reasonable and doable. And not annoying.
( 5 comments — Leave a comment )

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